The list is made up of the usual cast of characters, although some are not ranked or valued as high as you might expect. Spoiler alert: Oklahoma is a top-10 performer in this aspect of the sport, much as it has been in on-the-field performance over the years. The criteria used by the staff at Go Banking Rates is the revenue generated by football in the 2919-20 period. That may be true to a certain extent, but an analysis performed by the financial website may surprise you, not so much as who it ranks as the 25 most valuable teams in college football, but where they rank. And that those same schools would be at the top of the list in terms of revenue received from the sport of football. It stands to logic that the football programs that win the most and win consistently would be valued the highest. The introduction of Name, Image and Likeness has brought a whole new economic element to the college game with student-athletes receiving compensation through endorsements and use of their name and image in affiliation with a specific school. Head coaches at major college programs like Oklahoma earn big dollars, and that goes for assistants at the top programs as well. We also know that college football is a business. They say success breeds success, and we all know that Oklahoma football has had a ton of it both in terms of all-time wins and national recognition.
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